That’s a lot of zeroes for a measly second. For Amazon, slowing down their page load time by just one second could result in a loss in revenue of $1.6 billion. Their revenue grew by 1% for every 100ms of page speed improvements. Both Amazon and Walmart, in separate studies, attribute additional sales revenue from faster page speeds.In addition, studies show that faster page speed results in greater revenue. Making sure your site is fast on mobile will go a long way to improve rankings overall. ".Lighthouse simulates the page load conditions of a mid-tier device (Moto G4) device on a mobile network for mobile, and an emulated-desktop with a wired connection for desktop." So how does Google rate your site speed? According to them: Faster Page Load Time Results in Greater Revenueįaster page navigation can translate into more page views each time a user visits your site and they will be able to quickly understand your offering and purchase your products. In addition, fast page load times aren’t the goal either however, it is a means to improve your users’ experiences, which in turn result in longer times on your site and reducing the barriers to purchase.īetter website interactions can result in greater satisfaction, more conversions, and higher sales. You are looking for the result of those rankings: more website visitors, more leads, and more revenue. Slow page loading times will only negatively impact your site rankings if it is very slow.)Īs a marketer, your goal really isn’t better Google rankings. As a result, Google rewards fast-loading websites with better rankings. Google cares about page speed because the search engine is focused on delivering the best onsite user experience possible. Speed became a ranking factor in 2010 and since that time, developers and marketers have been looking for ways to decrease it. It’s no secret that page loading speed matters to Google rankings. Using tools specific to Drupal along with other universal actions, you can reach your marketing goals faster than ever. It’s also about improving customer satisfaction and gaining new revenue. Getting faster page load speeds isn’t just about increasing your Google rankings.
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